iPhone Market Share Drops 11 Percent in Western Europe
The mobile phone market in Western Europe saw a decline of 4.2 percent in the first quarter of 2013, according to a new report from the International Data Corporation (IDC). Likewise, Apple’s market share dropped by 11 percent and Nokia’s share dropped by 30 percent.
Nokia has struggled to gain a fresh foothold in the market while pushing its line of Windows Phone handsets. Meanwhile, Apple’s weak sales are likely in relation to consumers who are waiting for the rumored iPhone 5S, which is expected to launch sometime between now and fall 2013. Meanwhile, IDC reports that Samsung, Sony and LG shipments were all up over the past year. While we imagine Samsung’s bump is likely due to the success of the Galaxy S4, it also creates very affordable smartphones for the market.
The report partially blames the slowdown of the mobile market on the European economic crisis, noting that sales continued to drop off as “economies deteriorated.”
IDC also said that Android continues to dominate in Europe; its market share increased over the past year from an install base on 55 percent of all smartphones to 69 percent of all smartphones. Apple’s iOS lost ground, dropping to just 20 percent from 25 percent a year ago. Meanwhile, Microsoft saw slight gains with Windows Phone 8, which jumped from a 4 percent market share to a 6 percent share in the last 12 months.
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